Data points edit

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Here is a list of data points we collect.

Go to our general overview of what we collect.

With every page view we collect some data points. We never track visitors so the data below is never linked to one specific visitor.

Everything is collected within the browser except for the data points with an *

Data point What is it? Example
Timestamp Time and date of the visit 2021-04-14 12:31:00
Referrer The URL of the previous page linked to the page view wiki
Website The website of the visit
Path Path of the page view /contact
Original website In case the website is overwritten by a customer we save the original
Country Country collected via the time zone of the visitor The Netherlands
Language Language of the browser en_US
Unique page view True of false for if visit is unique true
Robot True of false for if the visitor is a robot false
Time on page How long is the visitor on a page 2 minutes 5 seconds
How far scrolled Scrolled percentage on the page by the visitor 60%
Browser name Browser of the visitor Safari
Browser version Browser of the visitor 14.4.1
OS name Operating system of the visitor Mac OS X
OS version Operating system version of the visitor 13.2
Device type Device type of visitor desktop/tablet/mobile
Screen height Full-screen height of visitor’s device in pixels 1440px
Screen width Full-screen width of visitor’s device in pixels 900px
Viewport height Window height of visitor’s browser in pixels 720px
Viewport width Window width of visitor’s browser in pixels 1200px
User agent User-agent string of the browser see below
UTM source URL utm_source parameter of the page view see below company-x
UTM medium URL utm_medium parameter of the page view newsletter
UTM campaign URL utm_campaign parameter of the page view march_01
UTM content URL utm_content parameter of the page view button_red
UTM term URL utm_term parameter of the page view shoes
Page view id Identifier of the page view 918291910
Script id Identifier of the embed script script_1
Server id * Identifier of our server server_1
Ingest time * Time and date when the visit is saved on our server 2021-04-14 12:31:01

* Not collected in the browser but on our server

UTM codes

UTM codes are bits of text you can add to a link that tell Simple Analytics (as well as other analytics tools) a little bit more information about each link. Here’s a sample of what one looks like:

Read the UTM guide at Buffer.

User agents strings

Browsers or devices identify themselves to websites. They give themselves some kind of name. For example, a user agent can look like this (wiki):

Mozilla/5.0 (iPad; U; CPU OS 3_2_1) AppleWebKit/531.21.10 (KHTML, like Gecko) Mobile/7B40598

This could potentially have user specific information in them so we annonymise these user-agent strings. We replace long numbers with zeros.

After cleanup, it looks like this:

Mozilla/5.0 (iPad; U; CPU OS 3_2_0) AppleWebKit/531.21.0 (KHTML, like Gecko) Mobile/7B40000

In some browsers we collect browser name and operating system name without the user agent but via the user agent client hints.