Allow URL parameters edit

By default, we collect all UTM parameters (with and without the utm_ prefix) and the ref (which is short for utm_source) parameter:

  • utm_source / source / ref
  • utm_medium / medium
  • utm_campaign / campaign
  • utm_content / content
  • utm_term / term

If your use strict UTMs, you can only use the query parameters that start with utm_.

We don’t store the rest of the query parameters. But some customers have non-personal data in their query parameters—for example, product-id or article-slug. We allow collecting those parameters as long as they are specified via our script settings.

If you want to capture product-id and article-slug from your website’s URLs, you can specify the following data-allow-params-setting:


Read more on how to use URL parameters on your website.