Allow URL parameters

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By default, we collect all UTM parameters (with and without the utm_ prefix) and the ref (which is short for utm_source) parameter:

utm_source / source / ref
utm_medium / medium
utm_campaign / campaign
utm_content / content
utm_term / term

If your use strict UTMs, you can only use the query parameters that start with utm_.

We don’t store the rest of the query parameters. But some customers have non-personal data in their query parameters—for example, product-id or article-slug. We allow collecting those parameters as long as they are specified via our script settings.

If you want to capture product-id and article-slug from your website’s URLs, you can specify the following data-allow-params-setting:

<script
  data-allow-params="product-id,article-slug"
  src="https://scripts.simpleanalyticscdn.com/latest.js"
></script>

Read more on how to use URL parameters on your website.