Ignore metrics

Our script only collects non-personal data. Some customers might want to limit our metrics even more. That’s why we created the ignore metrics feature.

Metric Slug Inferrered metric
Referrer referrer UTM codes, ref param
UTM codes utm ref param
Country / time zone country  
Page-load IDs session  
Time on page timeonpage Data point ID, Page ID
Scrolled scrolled Data point ID, Page ID
User Agent useragent  
Screen size screensize  
Viewport size viewportsize  
Language language  
Query parameter names querykeys  

See page where we explain those metrics.

From script version 12, we collect the names of query parameters in the page URL, for example gclid,ref for ?gclid=123&ref=newsletter. We skip them for single-page app navigations, reloads and back/forward navigation. This only adds names: values are still only collected for UTM codes, ref and allowed parameters. Ignore querykeys to turn this off.

When you ignore referrer, we also drop UTM codes, query parameter names and the ref param from page views, because they describe where a visitor came from. Parameters from allow params are still collected. When a visitor navigates within your own website, we still send that internal referrer so we can tell unique visits apart.

Script setting data-ignore-metrics

You can enable this feature by adding data-ignore-metrics=... to our script embed:

<script
  data-ignore-metrics="session"
  src="https://scripts.simpleanalyticscdn.com/latest.js"
></script>

In this case, it will not collect a page-load ID. The slug is still called session, the old name of the page-load ID.

Comma separated

If you have multiple metrics you want to ignore you can separate them with a comma:

<script
  data-ignore-metrics="timeonpage,scrolled"
  src="https://scripts.simpleanalyticscdn.com/latest.js"
></script>

Ignore all metrics

To ignore all metrics that you can ignore, you can use this embed script:

<script
  data-ignore-metrics="referrer,utm,country,session,timeonpage,scrolled,useragent,screensize,viewportsize,language,querykeys"
  src="https://scripts.simpleanalyticscdn.com/latest.js"
></script>

Need any help? We love to help you set up your script. Don’t hesitate to contact us. Silly questions don’t exist.