Strict UTMs edit

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When collecting UTM codes, we allow to skip the utm_ part:

  • utm_source / source / ref
  • utm_medium / medium
  • utm_campaign / campaign
  • utm_content / content
  • utm_term / term

In our dashboard utm_source, source, ref will be stored as utm_source. But sometimes both parameters are used. To give you control over which parameter we should store you can enable strict UTMs.


This will only allow for the following UTMs to be used:

  • utm_source
  • utm_medium
  • utm_campaign
  • utm_content
  • utm_term

The parameters source, ref, and more will not be collected.

Want to collect more URL parameters? Learn how to allow more parameters.