Goals edit

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Our goals feature is really helpful for organizing and understanding your data. With it, you can set up filters for your data and view the results in these cool goal cards. The cards make it easy to see how you’re doing at a glance.


In the video below we give you a quick overview of the goals feature.

It’s a good but simple introduction, but if you want to make the most of your goals, be sure to check out the rest of this article. We’ve included some helpful tips and information on how to use the feature to its full potential.


In our next video, we’ll show you how to set up a new goal with a filter that targets page views from the home page. We’ll also demonstrate how to add an additional step to the goal by filtering page views from the pricing page. This will give you a more comprehensive view of how your pircing page is performing.

Go to your dashboard and start playing with goals.


Field Type Description
Date & time date The date of the data point
Path string The path of the data point
Is unique boolean Is this page view unique
UTM source string UTM source (specify via ref= or utm_source in your URL)
UTM medium string UTM medium (specify via utm_medium in your URL)
UTM campaign string UTM campaign (specify via utm_campaign in your URL)
UTM content string UTM content (specify via utm_content in your URL)
UTM term string UTM term (specify via utm_term in your URL)
Scrolled percentage number How far did a visitor scroll on the page (in steps of 5%)
Duration seconds number How many seconds did a visitor stay on this page (we stop the counter when a page is hidden)
Screen width number Screen width in pixels
Screen height number Screen height in pixels
Country code string 2 letter country code
Browser name string Browser name
Browser version string Browser version (do note this is a string)
OS name string OS name
OS version string OS version (do note this is a string)
Device type string Either desktop, mobile, tablet, or tv
Lang region string The region part of navigator.language
Lang language string The language part of navigator.language
Referrer hostname string The hostname of the referring page/website
Referrer path string The path of the referring page/website