By European law we are required to charge Value Added Tax (VAT) for our European customers. It applies to all goods and services that are bought and sold in the European Union (EU), but there is an exeption.
We charge VAT for European countries. But if you are a European business you can opt-out from that VAT by entering a valid business tax ID in your account settings. On your invoice you will see a reverse charge of the VAT.
If you are a European consumer (a.k.a. not a business) without any tax ID you need to pay VAT, sorry.
VAT is only added for customers located within the EU.